Keeping a human touch in web development
We use AI-assisted tools and we say so on the site. Here's what that changes about the website you get, and the specific way a machine-built site goes wrong.
Read the storyThe Kalebtec blog
How we build, in plain English.
Notes from the workshop — how we ship real software, and what that means for the websites we build for you.
Written by the people who did the work.
Ornament was the proof of craft: 1890 to 1930, and what survives of it online
Before the grid, decoration was evidence of skill that somebody had to pay for. Art Nouveau, Victorian engraving and Art Deco, and the narrow set of businesses they still suit.
Read the storyHuman leadership over agents: what signing off requires
Most "human in the loop" is a rubber stamp: approval by someone with no real power to refuse. Here are three conditions that make sign-off mean something, and the machinery we run so ours does.
Read the storyHow we ship an iPhone app on autopilot — the Fastlane story behind Bardi Fuels
Releasing an iPhone app by hand is slow and easy to get wrong. Here's how we automated the whole thing for Bardi Fuels with Fastlane — build, submit, ship — so a release became a single command.
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We also write in Spanish. Some notes from the workshop are published there first and aren't translated yet. Read the blog in Spanish