A store sits inside that band and moves with your catalogue. You know the floor and the ceiling before you write to us rather than after a conversation, so you can decide today whether this is your shop - and it has cost you a minute.
A bigger build costs less per unit of work, and that is already inside the number we send you. One design system, one setup, one release cycle spread across more of the site means the work costs less per page than the first page did. It is applied before you ever see the figure, so the figure you read is the discounted one.
We are paid to talk you down. A padded build is a refund we owe, so the smallest scope that does your job is the one that pays us best. "A page with buy buttons is enough for you" is a completely normal way this ends.
If the honest price for what you need is above €15,000, we tell you so and point you at kalebtec.com rather than stretching a scope to fit a ceiling.