Demo · D1
A website for an independent electrician - built to make the phone ring.
One page, one number, and every answer she needs before she presses call.
This page gets read one-handed, in the dark, by somebody whose power is off and whose phone is nearly flat. Everything on it is arranged around the second she decides to ring you.
It is a finished one-pager you can open and press. The number, and whether he is answering right now, are on the first screen; the hours, the towns and every price follow. Buy this one and the same page is drawn for your trade, your towns and your rate.
Wren Yard Electrical is a business we invented so there was something real to design for. It is not a client of ours, the rates on it are its own rather than ours, and its telephone number belongs to a block reserved for fiction, so it reaches nobody.
Built as
One-pager
€500
1 page · in 1 week · 1 round
Standard price €500 — no increases planned
See all three plansOpens the finished site, with our label across the top of it.
Judgement
What this build demonstrates
The call is the biggest button on the phone screen
The number sits inside one yellow button, the only yellow control above the fold, with a text button for the same number beside it. On a phone it arrives before any scrolling, under a status line that says whether he is answering right now, worked out from the hours published on the page. There is no contact form. A form is a promise to reply, and somebody standing in a dark kitchen wants a ringing phone.
Real photographs of the work, with nothing printed over them
Workwear navy, safety yellow and one plain grotesk, and each kind of job shown as the job: a board being worked on, a test at a wall box, a pendant going up, a charger on a drive. The words sit beside the photographs, never on them, so every line stays readable on any screen. The photographs are licensed stock standing in for the owner's own jobs, and his would replace them one for one.
The rate is published, and it is the whole rate
Call-out, the hourly rate after the first hour, the out-of-hours figure, and what it costs to price a bigger job. A tradesman who publishes his rate has already answered the question every competitor makes her ring up and ask.
Trust from facts, and the credential slot left empty
The call-out with the first hour included, the hours, the four towns and paperwork on request. Nothing on it is a star rating, a badge or a count of years, and there is a labelled empty slot where a real trader's registration number would go. Ontario, British Columbia, four Australian states and several US states require an electrician's licence number in every advertisement, the website included. We left it empty because licensing works differently in each of those markets, and a plausible-looking invented credential is the one thing on the demo that could genuinely harm somebody.
Fit
The kind of business it suits
One person, one trade, and a customer who is standing in front of the problem right now.
- Plumbers, heating and drainage
- Locksmiths, glaziers and boarding-up
- Roofers, gutters and chimneys
- Appliance, boiler and white-goods repair
- Any trade whose customer rings the first number she can read
A poor fit for a firm with several vans, staff to introduce and a diary to fill. One page runs out of room the moment a business has departments, and we would say so and point you at Multi-page.
Your site
Yours would be built the same way
Same price, same week, drawn for your trade instead of an invented one. You would see five design directions first, and you pick the one that ships.